Why

Why Alatium?

Alatium was created to give wings to young athletes’ futures; on and off the field. The name itself is a hybrid of powerful Latin roots: Alatus, meaning “winged”; Altum, meaning “to nourish” or “to grow”; and Latium, the region where Rome was born. To us, Alatium represents both movement and grounding, elevation and purpose.

Our biggest inspiration is Hermes, the mythological guide of athletes, travelers, and messengers. He was swift and clever, yes; but more importantly, he was a protector and a bridge between worlds. That idea sits at the heart of everything we do. We’re here to help young athletes navigate the space between where they are and where they want to go, with clarity, confidence, and direction.

Alatium is built on years of experience in branding, mentorship, coaching, and recruiting. But what truly makes us different is how we work: one-on-one, intentionally, and with care. We take on only a handful of athletes at a time so that we can give each one the time, attention, and personalized strategy they deserve.

We believe every student-athlete has a story worth telling and we’re here to help them shape it, share it, and own it.